What is Search Engine Optimization?
Search engine optimization is the process of getting your website noticed.
Primarily, Google, which functions as a modern directory for websites.
Most traffic on the internet is filtered through search engines.
Thus it is important to make sure that those search engines understand what your website is about.
Search engine optimization is concerned with communicating effectively with these engines.
Why is it important?
Search engines are a great source of highly qualified traffic.
From a business standpoint a customer searching for your product or service is already qualified.
Savvy business owners know, that qualified customers are valuable.
How is it done?
Search Engine Optimization takes place in two parts.
1) On page this is the process of fixing technical issues on your site.
These issues include meta tags, page loading speed and l factors.
All of which influence your ability to rank.
2) Off page factors, these factors are about how you are viewed in the digital realm, the more trust worthy you are, the more search engines will value what you have to say.
How long does it take?
This depends on a few factors.
Those factors include
- Level of competition
- Existing position
- Content Strategy
- Budgetary concerns
However after working on many projects we typically see first page placement within 90 days of taking on a project.
Where can I learn more about SEO?
They have produced the search engine periodic table.
This periodic table helps show some of the factors that go into SEO.
Improving these factors increase position within SERP’s (search engine results pages).