Glompstomp was selected because a rhyming name is amusing, it gives a playful attitude, there was a mascot developed prior that gives a kiddy feel and is inviting.
By focusing on nostalgia periods I think that there is an easy methodoly to get retargetting going, Expecting fast growth once seeded content is setup.
Will be using buffer to push popular content about the core elements we are targeting, prior keyword research demonstrated high search volumes around.
Setup content to roll out for a few weeks find content that is popular advertise it remarketing specific offers.
Let people help each other and leverage the social network, core expanson of interactive mechanism with chatbot possibility.